Blog & guidesSEO, GEO and AI –clearly explained.
On my blog I write about what I learn in client projects and in my lab: SEO, GEO and AI search, AI in marketing, WordPress, conversion and the occasional personal story. Every article answers a specific question – with examples from practice instead of dry theory.
What do I write about?
In short: everything that helps you get found on Google and in AI search – and turn that visibility into the right enquiries.
| Topic | What it covers | Related page |
|---|---|---|
| SEO | Google rankings: technical SEO, content, keywords, link building | SEO consultant Hamburg |
| GEO and AI search | visibility in ChatGPT, Gemini, Perplexity and Google AI Overviews | GEO expert |
| AI in marketing | content, analysis and automation with AI – tested first, then recommended | Lab |
| WordPress | fast, secure, search-friendly WordPress websites | WordPress expert Hamburg |
| Conversion | how visitors become enquiries and customers | Conversion optimisation |
| Personal | entrepreneurship, start-ups and what I’ve learned online since 1999 | About me |
GEO (generative engine optimisation) is the practice of optimising content for AI search so that systems like ChatGPT know a brand, understand it and cite it as a source. Many of my newer articles focus on exactly that.
Which articles cover which topic?
SEO
- Meta Description Examples: How to Write One That Gets Clicks
Meta description examples and tips: ideal length, four ingredients and before-and-after examples for blogs, shops and local businesses that earn clicks.
- Website Relaunch SEO: Redesign Without Losing Rankings
Website relaunch SEO: analysis, structure, redirects, a go-live checklist and monitoring – how to plan a redesign or migration without losing rankings.
- Improve Your Google PageSpeed Insights Score: 24 to 92
How to improve your Google PageSpeed Insights score: what it means, which Core Web Vitals count in 2026 (LCP, INP, CLS) and which fixes help most.
- SEO Keyword Research Tools: How to Find the Right Keywords
Which SEO keyword tool should you use? Free Google sources, proven research tools and a simple method for generating keyword ideas in five minutes.
- SEO for CEOs and Managing Directors: How to Steer It
SEO for CEOs and managing directors: why search visibility belongs on the leadership agenda and how to judge keywords, content, tech and your SEO team.
- The Truth About SEO Agencies: How to Spot a Reliable One
The truth about SEO agencies: how dubious providers operate, how to recognise a trustworthy SEO agency and why SEO should stay on the boss’s desk.
- Strato SEO: An Expert Review of the Strato Website Builder
SEO in the Strato website builder: the problem I fixed for a client, which SEO settings the builder offers today and what you should check yourself.
- Google Ranking Factors in 2026: What Actually Moves Rankings
Which Google ranking factors really matter in 2026, what a study of 11.8 million search results revealed, and where to start to improve your rankings.
- Link Building for Startups and B2B: Backlinks That Count
Link building for startups and B2B companies: which backlinks still matter, where young companies find good link sources and which mistakes cost rankings.
- What Is SEO and How Does It Work? A Plain-English Guide
What is SEO and how does it work? How Google assesses pages, the building blocks that matter and the steps you can take yourself to rank higher on Google.
GEO and AI search
- GEO vs. SEO: Key Differences and What to Prioritise
GEO vs. SEO explained: how optimising for AI search differs from classic SEO, where the two overlap – and which one your business should tackle first.
- How to Show Up in ChatGPT: A Practical Visibility Guide
How do you get your business recommended by ChatGPT? How it learns about companies, the five signals that matter and the steps that improve visibility.
- How to Optimise for Google AI Overviews and Get Cited
How to optimise for Google AI Overviews: how they work, how Google picks its sources and how to structure your content so it gets cited, not skipped.
AI in marketing
- Creating Content with AI: My Process for ChatGPT & Gemini
How to create content with AI that ranks: my four-phase process for ChatGPT, Gemini and Claude – with copy-and-paste prompts and clear rules for review.
WordPress
- Is WordPress Good for SEO? Strengths, Limits, Alternatives
Is WordPress good for SEO? What makes it strong for search, where it falls short, and why I moved my own site from WordPress to Astro in 2026.
- Interview with Matt Mullenweg, WordPress Co-Founder
My interview with Matt Mullenweg at WordCamp Europe 2014 in Sofia: questions for the co-founder of WordPress and founder of Automattic, on video.
- Slow WordPress Site? 5 Causes and How to Speed It Up
WordPress site loading slowly? The five most common causes – theme, plugins, hosting, scripts and your own connection – and how to speed up WordPress.
- WordPress SEO Guide: How to Rank Your WordPress Site
A practical WordPress SEO guide: which SEO plugin you need, what goes into title tags and meta descriptions, and what else decides your rankings.
- Fast WordPress Hosting: What to Look For and My Pick
Fast WordPress hosting explained: how to spot a good managed host, what it takes off your plate and why I recommend HostPress (a client of mine).
Conversion
- Why Customers Buy: The 5 Buying Motives That Matter
Why do people buy? The five buying motives – price, selection, quality, convenience and personalisation – and how to shape your offer around the right one.
- Call to Action Examples: Rules for Better Button Text
Call to action examples that convert: my rules for button copy, examples for every goal, and the phrases you should drop from your buttons for good.
Personal
- Leave Your Comfort Zone: How to Overcome Fear of the New
How to leave your comfort zone: why routine is comfortable but risky, what I learned from a comfort zone challenge, and how to take your first step.
- Startup Walk & Talk Hamburg: Networking Around the Alster
Startup Walk & Talk Hamburg: walk around the Alster on Wednesdays at 7pm and meet a new founder, entrepreneur or curious mind every 10 minutes.
- Selling a Website or Buying a Startup: What Really Matters
Selling a website or buying a startup? The three big hurdles – trust, valuation and code – and how to handle them, whether you’re the buyer or the seller.
- Virtual Startups: Business Models That Run Entirely Online
Virtual startups exist only online – no office, no shop. What defines them, the two business models I used, and what has changed for them by 2026.
Prefer to check rather than read?
The SEO Compass is my free website check: enter your address, answer a few short questions and within a few minutes you see where your website stands on Google and in AI search – and where your biggest levers are.
Questions about the blog
Updated on · by Hamed Farhadian
What’s the difference between SEO and GEO?
SEO optimises your website for classic Google search; GEO optimises it for AI search such as ChatGPT, Gemini or Google AI Overviews. Both rest on the same foundations: a clean technical set-up, clear content and trust. You’ll find the full comparison in my article GEO vs. SEO.
How up to date are the articles?
Every article shows when it was published and when it was last updated, so you can see at a glance how current a statement is.
Can I suggest a topic?
Yes, please do. Use the form at the bottom of the page to tell me which question is on your mind.