Entrepreneur and SEO expert from Hamburg
I’m Hamed. I make marketing simple.
I’ve been building things on the internet since 1999. Today I help business owners understand their marketing and use AI and my own tools to win customers who are a good fit – no black box, no jargon.
Read my story Follow me on LinkedIn
5.0 from 80+ Google reviews300+ clients since 19991,263 top-3 rankings
- clients since 1999
- 300+
- top-3 Google rankings for clients
- 1,263
- people trained in webinars and seminars
- 10,000+
- additional revenue for clients
- €80m+
About me in brief
I was born in Hamburg, have Persian roots and studied in London. My first website went live in 1999, I’ve ranked on page 1 of Google for “SEO-Experte Hamburg” since 2013, and in 2019 I founded my agency, SEOeffekt. Today I combine SEO with AI and tools I’ve built myself.
Born in HamburgOnline since 1999German, English, Persian
“I kept looking at SEO agencies and comparing who really stays at the top over a longer period. Hamed Farhadian stood out because his site was consistently up there while others disappeared again.”
What drives me
Clarity, not a black box
Many business owners pay for marketing without knowing what they’re actually getting. I’ve been there: I once handed my SEO to an agency – shortly afterwards my website dropped out of Google’s index. Since then I show everyone what works and why. You should understand your marketing, not just pay for it.
“Unlike other agencies, he gives you full insight into his processes.”
Frederic Peters, Managing Director, Hanseatic Coffee Company GmbH Making AI understandable
AI is changing how people search and how marketing works. I test new tools on my own projects first – Claude, ChatGPT, Gemini and Perplexity every day – and show you what actually helps small and mid-sized businesses. No hype, just examples from real projects.
“He really knows his stuff when it comes to SEO and can explain everything in a very easy-to-understand way.”
Philipp Pägler, TV presenter, P-Moderation
My products and projects
From a free check to support over several months: this is what my team and I have built.
SEO Compass
Free: my website check for Google and AI search. Enter your address, and within a few minutes you see where your biggest levers are.Start the CompassSEOrocket
My programme of 6 weeks to 3 months: you and your team learn SEO directly on your own website – step by step, with me alongside.See SEOrocketSEO webinar
Free: in my webinar (in German) I show how Google and AI search work today and what you can improve on your website right away.Sign up for the webinarIntro call
Free: a short intro call with me. We look at your website together and work out whether and how I can help.Book an intro callConversion check
I look at why visitors don’t enquire or buy – and tell you what to change first.Conversion checkSEO Booster
For anyone who wants to hand SEO over: my team at SEOeffekt delivers a clearly defined package for your website.See SEO packagesWordPress websites
New websites, relaunches and fast, clean WordPress set-ups – built so Google understands them.See WordPress
Away from the screen
Hamburg is home: I was born here, and this is where I live and work. My roots are Persian, I speak German, English and Persian, and I learned early on to think across cultures. After attending a Catholic grammar school, I went to London to study.
I travel whenever I can. I’ve seen almost all of Europe, and I love Thailand and Bali. I’ve flown to Dubai at least once a year for almost 20 years, and I keep coming back to San Diego in California.
And I like bringing people together: with Walk & Talk Hamburg I invite people for walks around the Alster – conversations about ideas, starting a business and life, without a stage and without a pitch.
What I’m thinking about
On LinkedIn I regularly write (in German) about what I learn in client projects and with AI. Three posts that show how I think:
Follow me on LinkedIn- Google has built an LLM to judge how “lazy” your article is.Its name: “contentEffort”. Google doesn’t know how many hours you spent on an article. It only sees the evidence that ends up on your page.Read the post on LinkedIn
- Goodbye, manual SEO analysis.Claude and Google Search Console have changed how the whole game works. Most people only use Claude to write blog posts – that’s just a small part of what it can do.Read the post on LinkedIn
- “We’ve lost trust in our SEO agency.”That wasn’t a sentence from an online meeting. It showed up in the keyword data Google gives us – and shows what business owners are really looking for.Read the post on LinkedIn
Further reading
How to Show Up in ChatGPT: A Practical Visibility Guide
You’re visible in ChatGPT when it mentions your company for relevant questions or links to your website as a source. You can’t buy your way in: visibility comes from content that answers questions …Read articleThe Truth About SEO Agencies: How to Spot a Reliable One
You can recognise a trustworthy SEO agency by the way it explains every step, backs up results with real figures, never guarantees rankings and involves you as the client. Dubious providers sell …Read articleCreating Content with AI: My Process for ChatGPT & Gemini
Good AI-assisted content doesn’t come from a single prompt. It comes from four phases: a detailed brief, an outline, writing section by section and a thorough human review. That way ChatGPT, …Read article
Who I work with
More than 300 projects since 1999 – from founders with their first website to corporations like Panasonic. Three results you can check, and what managing directors and marketing leads say about working with me:
- 3×online shop revenueJosef Schulte-Ufer KG
“The first successes became visible in no time and we achieved quick wins.”
Jörg Mulavecz, Head of Sales - +245%organic traffic in under 6 monthsHostPress GmbH
“Thanks to his experience and technical skills, we were able to optimise our processes and measurably increase our conversion rate.”
Marcus Krämer, Managing Director - 4×monthly enquiries from organic searchHorst Trommelschläger Objekteinrichtungen
“The only way is up!”
Thomas Trommelschläger, CEO
“The success is astonishing: within a few months we ranked in the top 5 organic results on Google for many keywords.”
“What I liked and what helped most was the personal, individual advice and the measurable success.”
“Our trade-fair clients find us more easily and benefit too. A win-win for everyone.”
“If you commit to it, working with SEOeffekt is a real milestone and so much more than ‘just’ website optimisation.”
“Hamed is a very likeable and professional SEO expert who knows his craft.”
“We came across Hamed through his Google ranking and thought: if he ranks at the top, he can’t be that bad.”
Nils DietrichZS zuhause-sanieren.de GmbH · Google review
Quotes translated from German.
Go deeper
If you want to get specific after getting to know me: here’s what my team at SEOeffekt and I can help you with.
All SEO solutions at a glance- SEO consultant in HamburgSearch engine optimisation for companies in Hamburg and across Germany: technical SEO, content and links – implemented step by step.
- SEOrocketMy programme of 6 weeks to 3 months: you and your team learn SEO hands-on, on your own website.
- SEO consultingYou want to know what to do and in which order. I look at your website and tell you straight.
- SEO servicesOngoing support from my team at SEOeffekt: implement, measure, refine – month after month.
- Local SEOGet found where nearby customers search: Google Maps, your Business Profile, reviews and district pages.
- GEO and AI searchVisible in ChatGPT, Perplexity and Google’s AI Overviews – with content that AI systems understand and cite.
- E-commerce SEOBuild categories, product pages and the technical set-up so Google understands them and visitors buy.
- Google AdsAds that pay for themselves – aligned with SEO so you don’t pay twice for the same clicks.
Quick answers
Who is Hamed Farhadian?
Hamed Farhadian is an entrepreneur, AI tinkerer and SEO expert based in Hamburg, Germany. He uses AI and his own tools to help companies get found on Google and in AI search and win better leads – without a black box. Online since 1999, founder of the SEO agency SEOeffekt.
What do you mean by black box?
A black box means: you pay for an agency, tools or ads, you get reports – and you don’t know which of it brings in enquiries. With me you see what happens, where every enquiry comes from and why.
Which AI tools do you use yourself?
Claude, ChatGPT, Gemini and Perplexity every day – plus tools my team and I have built. I show what helps and what’s just shiny in my talks and webinars.
Do you still do SEO?
Yes. SEO is my craft: I’ve ranked on page 1 for “SEO-Experte Hamburg” since 2013. Today GEO and AI search are part of it.
Can your team handle delivery?
Yes. When it comes to delivery – SEO, GEO, ads – my team at SEOeffekt takes over. Transparently, with SEOrocket as the roadmap.
What is the SEO Compass?
My free website check: enter your website address, and within a few minutes you see where it stands on Google and in AI search – and where your biggest levers are.