SEO CoachingDo your own SEO –with an expert at your side.
In my SEO coaching I show you and your team, in live online sessions, how to optimise your website for Google and AI search yourselves – on your own site, not on generic examples. You get concrete tasks, I review your work and give feedback, until you have the key levers under control.
What is SEO coaching?
SEO coaching is one-to-one guidance that teaches you to optimise your own website for search engines. Unlike an online course, we work on your actual website and your actual questions – with feedback on everything you implement.
SEO stands for search engine optimisation: everything that helps your website appear higher in Google’s unpaid results. In coaching I am your technical point of contact, your WordPress and SEO expert and your sparring partner for ideas – someone who advises and helps you implement at the same time.
We work in online meetings with screen sharing. That gets you to your goals faster, more cheaply and more easily than piecing everything together from blogs and videos. The aim is to help you help yourself: after coaching, you won’t need an agency to tell you what your website is missing.
Why choose Hamed Farhadian as your SEO coach?
An SEO coach is someone who doesn’t just explain SEO but stays with you while you implement it, until you can do it yourself. As your SEO coach I bring two things: experience from more than 300 client projects since 1999, and years of practice explaining SEO clearly – in webinars, seminars and workshops with more than 10,000 participants.
You can check for yourself that my methods work: since 2013 my German page has ranked on page 1 of Google, often in first place, for “SEO-Experte Hamburg” – more on my SEO consultant Hamburg page. In coaching I show you exactly the steps I use for myself and my clients – no black box.
Who is SEO coaching for?
SEO coaching works particularly well for:
- service providers who want to win clients through Google instead of chasing every lead themselves,
- founders who want to be visible from day one without paying an agency straight away,
- managing directors who want to understand what their team or providers are actually doing,
- marketing teams that want to bring SEO in-house and need an experienced outside view.
One thing is essential: you or someone on your team needs time to implement. If that isn’t realistic, my SEO services are the better choice – my team does the work.
What do you gain from doing SEO yourself?
The biggest advantage of SEO is a steady stream of visitors who have a problem your offer solves. They are actively looking for you – you don’t have to convince them they need something.
That saves money, time and energy in sales and marketing. Winning customers becomes easier because you are seen as an authority in your market. And when you master SEO yourself, the knowledge stays in your company – even if you switch agencies or no longer need one.
A ranking on its own isn’t success, though. That’s why coaching also looks at your conversion rate – the share of visitors who get in touch or buy. More on my conversion optimisation page.
How does online SEO coaching work?
Getting started: a one-hour SEO audit
We begin with an hour in which we take a close look at your website together, answering five questions:
- Which search terms really matter for your business?
- Where does your website rank today, and where are untapped traffic opportunities?
- What is going wrong right now, and what are competitors doing better?
- How can you keep visitors on your pages longer and guide them better?
- What needs fixing first?
What you take away from the first session
- Keyword set: around 50 search terms with real search volume and manageable competition that fit your offer.
- On-page issues: at least three critical SEO problems on your website that you can tackle straight away.
- Competitor analysis: your three strongest competitors compared, followed by a strategy discussion.
- Recording: the session on video, to watch again and discuss with your team.
After that: sessions at your own pace
In the following sessions we work through your priorities. You get concrete tasks, implement them, and I review the results and give feedback. For technical on-page work, in WordPress for example, I help directly. As a WordPress expert I know the typical pitfalls.
It all starts with a free intro call: we work out where you stand and whether coaching is the right fit.
Which topics can coaching cover?
What we cover depends on your website. Common topics include:
| Topic | What you learn |
|---|---|
| Keyword research | finding search terms with buying intent and assigning them to pages |
| On-page SEO | optimising titles, headings, copy and internal links |
| Technical SEO | improving page speed, indexing and mobile experience |
| Content | writing copy that convinces Google and visitors alike |
| Links | earning links naturally |
| Local SEO | getting found in your city and on Google Maps |
| GEO | being cited as a source in ChatGPT, Gemini and Google AI Overviews |
| Conversion | turning visitors into enquiries and orders |
If you like, coaching can also cover setting up and optimising Google Ads campaigns. When we work together intensively, we can build complete pages or landing pages together.
- client projects since 1999
- 300+
- webinar and seminar participants
- 10,000+
- for “SEO-Experte Hamburg” since 2013
- Page 1
SEO coaching, online course or SEOrocket: which is right for you?
Honestly: there is no shortage of SEO knowledge online. What most people lack is implementation – with someone who looks at their specific website. That’s why I focus on personal guidance rather than video courses.
| Format | How it works | A good fit if … |
|---|---|---|
| Online course | general knowledge on video, no feedback | you want to learn the basics |
| SEO coaching | flexible sessions around your questions, on your website | you have some experience and want to improve in a targeted way |
| SEOrocket | my six-module programme with a fixed structure | you want a complete roadmap from start to finish |
| Workshop | SEO training, workshop or webinar for your whole team | several people need to learn at once |
Not sure where your website stands? Run my free SEO Compass before our first session:
“Unlike other agencies, he gives you full insight into his processes.”
The investment paid off
“Hamed gave me a lot of support with the search engine optimisation of my website. The SEO coaching ran over several weeks and gave me plenty of valuable information and tips that I can now implement on my own. The investment was worth it and I can only recommend SEOeffekt. Thank you!”
Marianne BeyerCEO, Cuperi GmbH“Now I can decide much better which paths and doors are the right ones for our company.”
“What I liked and what helped most was the personal, individual advice and the measurable success.”
“Thank you for your detailed and expert support! I’ve learned a great deal about SEO and can only highly recommend Hamed as an SEO expert.”
Translated from German.
For an overview of every way we can work together, see my SEO solutions.
Questions about SEO coaching
Updated on · by Hamed Farhadian
Do I need prior knowledge for SEO coaching?
No. I meet you where you are. Some familiarity with your own website helps, because that’s what we work on – whether it runs on WordPress, Shopify or another system.
How long is a coaching session?
We start with a one-hour SEO audit. After that, session length and frequency depend on your goals and pace – some clients prefer weekly sessions, others every few weeks.
Do I get a recording?
Yes. You get the sessions as video recordings, so you can watch them again, share them with your team and nothing gets lost.
Can my whole team join?
Yes – and that is often the best approach. For larger groups I also run workshops and webinars; more than 10,000 people have attended so far. See talks and workshops.
How much does SEO coaching cost?
It depends on how many sessions you need and how intensively we work. After a short free call you get a clear proposal.
Will coaching get me into Google’s top 3?
That’s the goal for many clients, and we work towards it together. I can’t promise it: Google decides, and anyone offering a ranking guarantee isn’t being honest. What I can promise is that you’ll know which levers you have and in which order to pull them.