Talks, workshops and webinarsPractical –no death by PowerPoint.
I give talks, workshops and webinars on two topics: “From idea to start-up” and “How a relaunch works”. More than 10,000 people have listened so far. Practical, no death by PowerPoint, with live examples from my lab – on site in Hamburg or online.
Which talks do I give?
Two topics, both from first-hand experience: how an idea turns into a start-up with paying customers – and how to rebuild a website without losing your rankings.
From idea to start-up
From the first idea to the first customers: what I learned as a founder – honest, practical, with real examples. I’ve been building things online since 1999, grown my own online businesses and seen how fast one of them can collapse.
What we cover, for example:
- Just start: how an AOL CD and a 56k modem turned into my first websites, portals and start-up ideas.
- Winning the first customers: how my first online business grew with Google as its main channel – and what happens when that channel suddenly disappears.
- Don’t buy a black box: what I learned from handing my online business to an agency without understanding what they were doing.
- A roadmap beats more knowledge: why the right measures in the right order get you further than the next seminar.
How a relaunch works
How a website is rebuilt without losing rankings – using this very site as the example, planned and built with AI. A relaunch is the rebuild of an existing website, often with a new system, new design and new content. It’s one of the most common reasons for a sudden drop in Google traffic.
What we cover, for example:
- Keeping your URLs: which pages must keep their address and when you need a 301 redirect.
- Moving content: how to rewrite old pages without losing search terms or depth.
- Fast and readable: how a website becomes easy to read for Google and for AI systems like ChatGPT at the same time.
- Building with AI: how I planned, designed and built this website with Claude – and where a human has to make the call.
I describe how this website came together in detail in my lab. For the basics, read my article on website relaunches.
Which formats are available?
Both topics are available as a talk, a workshop or a webinar – on site in Hamburg or online.
| Format | What it is | Works well for |
|---|---|---|
| Talk | I speak, you ask. Live examples instead of slide after slide. | conferences, company events, founder meetups |
| Workshop | Working together on your own questions and projects. | teams that want to put it into practice themselves |
| Webinar | A talk with Q&A, online. | distributed teams and larger groups |
The goal is the same in every format: afterwards you understand what works and why, and you can use technology and AI sensibly yourself. I show you, I explain it, I teach you.
How does booking work?
Use the form below to tell me what you have in mind. I read every message myself and reply personally.
- Write to me: the occasion, the audience, the topic you’re interested in, the date and whether it’s on site or online. A few sentences are enough.
- I reply personally: we work out which topic and format suit your audience.
- We agree on the focus: so the session fits your questions instead of coming off the shelf.
- Talk, workshop or webinar: on site in Hamburg or online.
Where have I spoken before?
I’ve spoken at conferences, meetups and webinars for years – and taught entrepreneurship at TU Hamburg, the city’s technical university.
A selection:
- WordCamp Hamburg 2014: an impromptu session at the WordPress conference in Hamburg.
- The Pulse #3, Hamburg 2015: panel on SEO for start-ups and entrepreneurs at Werkheim Hamburg, with Julian Moeser, Justus Blümer and Florian Elbers. I co-organised The Pulse, a meetup series for founders and freelancers, at the time.
- B2B Nord 2019: speaker at the B2B Nord trade fair.
- Social Media Event Saarland: talk on 25 tips and tools for more online marketing success through SEO (in German).
- TU Hamburg: lecturer for the course “Entrepreneurship”.
- SEO webinars: more than 10,000 participants in my webinars and seminars.
What is Startup Walk & Talk Hamburg?
Startup Walk & Talk Hamburg is a format I started myself: a walk around the Alster lake where you switch conversation partners every 10 minutes.
It began in 2016 with my resolution to move more. A walk on my own became a walk with a friend, then with three or four people, then with a whole group. It grew into a regular format: founders, business owners, freelancers, students and people new to Hamburg walking around 8 kilometres together and meeting people they’d never have met at a classic networking event.
No stage, no slides, no name badges. The ancient Greeks knew it: walking helps you think.
Where can you hear me on podcasts and in interviews?
As a guest on podcasts and online shows, I talk about SEO, start-ups and entrepreneurship.
Shows I’ve been a guest on include:
- Creatorway
- HostPress TV
- Agenturtipp
- Einfach mal SEO
- #Bethelight
- Markenmafia
- Gerlent
You’ll find all episodes to listen to and watch on my podcasts and interviews page. Who I am and how I got into SEO and AI is on my about me page.
Questions about talks and workshops
Updated on · by Hamed Farhadian
Do you give talks online?
Yes. Both topics are available as a talk on site in Hamburg or online, as a workshop or as a webinar for your team.
Can I book a talk for my team?
Yes. “From idea to start-up” and “How a relaunch works” are also available as a workshop or webinar for teams. Use the form below to tell me who it’s for and when you’re planning it.
How much does a talk or workshop cost?
It depends on the format, scope and location, so I don’t publish fixed prices. Send me a few lines about what you have in mind and you’ll get a concrete quote.
How many people have you spoken to?
More than 10,000 people have taken part in my webinars and seminars.
Do you show how you work with AI yourself?
Yes. I work with live examples from my lab. In the relaunch talk, for instance, I show how this website was planned and built with AI.