Podcasts and interviewsListen instead of reading.
Here you’ll find podcasts, interviews and talks in which I discuss SEO, AI search and online marketing – in my own podcast “Marketing zu Mittag” and as a guest, including on “Einfach mal SEO”, the Creatorway Podcast and HostPress TV. Topics range from the future of search to common SEO mistakes you can avoid. All episodes are in German.
What do I talk about in podcasts and interviews?
Mostly three things: how companies get found on Google and in AI search, which SEO mistakes cost time and money, and how to use technology to win better leads – without a black box.
I’ve been online since 1999 and have worked with WordPress since 2006. In conversations I share what I’ve learned from more than 300 client projects and my own ventures – with examples, not theory. The players only load when you click play.
Einfach mal SEO: the future of SEO (2023)
In episode 56 of the podcast “Einfach mal SEO”, we discuss where search engine optimisation is heading: the role of AI, why search intent is becoming more important, and the SEO experiments I’m running. Released in March 2023.
Creatorway Podcast: 3 SEO fails and what to do instead (2023)
On the Creatorway Podcast I talk about three typical mistakes: writing without keyword research, not using the words your audience uses, and skipping SEO altogether because it seems too complicated. Plus why SEO pays off in the long run and why AI tools like ChatGPT tend to make SEO more important, not less. Released in May 2023.
Agenturtipp: guest on the podcast
I was a guest on the German podcast “Agenturtipp” as an SEO expert.
HostPress TV: what is SEO and how does it work? (2020)
In episode 3 of HostPress TV I explain the basics: common misconceptions about SEO, why Google rewards satisfied visitors above all, and what a featured snippet is – the highlighted answer box above the regular search results. Recorded in 2020, before ChatGPT launched; the fundamentals still hold. HostPress is also a client, by the way – the story is in the HostPress case study.
Talk: 25 tips and tools for online marketing success (2020)
My talk at the Social Media Event Saarland: 25 tips and tools, mainly on SEO, with a brief look at LinkedIn, Facebook and YouTube. From around minute 36, HostPress managing director Marcus Krämer explains how we worked together.
How do you find the right keywords for your business?
“Marketing zu Mittag” (“Marketing at lunchtime”) is my own German-language marketing podcast: short episodes on SEO, advertising and winning customers, without the jargon. Episode 3 (“Mit SEO nach oben”) tackles the question every SEO project starts with: which search terms do your customers really use – and which of them bring you enquiries rather than just visitors? A keyword is simply the word or phrase someone types into Google.
How do you win customers predictably with advertising?
Episode 17 of my podcast “Marketing zu Mittag” is about paid ads, advertising and how businesses win new customers predictably. How I combine Google Ads with SEO is on my page as a Google Ads expert.
Markenmafia: improving your own SEO as a freelancer (2022)
An in-depth session for Markenmafia, aimed at freelancers and the self-employed who want to move their own website up on Google. Around 80 minutes, published in 2022.
Where else have I been a guest?
Other conversations and appearances include:
- #Bethelight – podcast: listen to the episode on #Bethelight
- Gerlent – podcast: listen to the episode on Spotify
- WordCamp Hamburg 2014 – impromptu session
- iBridge interview on the future of the Persian-language web (2015): watch the interview on Vimeo
- B2B Nord 2019 – speaker at the trade fair in Hamburg
I’m on stage and running workshops regularly – topics and formats are listed under talks, workshops and webinars. You can read more about my path on the about me page.
Would you like to invite me onto your podcast?
I’m happy to talk about SEO, GEO – optimising for AI search such as ChatGPT and Google AI Overviews – entrepreneurship and the tools from my lab. Use the form below to tell me what your show is about.
If you’d rather first see where your own website stands:
For more real-world examples, see the case studies and my page as an SEO consultant in Hamburg.
Questions about podcasts and interviews
Updated on · by Hamed Farhadian
Can I invite you as a guest on my podcast?
Happy to. Use the form at the end of this page to tell me what your show is about and what topic you have in mind. My favourite topics are SEO, AI search, entrepreneurship and whatever I’m currently testing in my lab. I can do interviews in English or German.
Are the older episodes still relevant?
The fundamentals are: search intent, good content and a clean technical set-up matter as much today as they did then. What has changed is AI search – I say more about that in the newer episodes and write about it regularly on my blog.
Do you also give talks and workshops?
Yes. More than 10,000 people have taken part in my webinars and seminars so far. You’ll find topics and formats under talks.