Hansemakler case study: local SEO for an estate agentFrom zero enquiries –to a new client in 6 weeks.
Hansemakler is Alexander Kofanow’s estate agency in Hamburg. For months, his website didn’t bring in a single enquiry. After optimising it for local searches such as “Immobilienmakler Hamburg” (estate agent Hamburg), the first qualified enquiry – and a new client – came after 6 weeks. Since then, the website has been a steady sales channel.
- to the first qualified enquiry from Google
- 6 weeks
“But we soon realised that Hamed has enormous expertise and was able to help us in no time.”
What was the starting point?
A self-employed agent in a competitive market, a website – and not a single enquiry through it for months.
Alexander Kofanow is a self-employed estate agent in Hamburg and neighbouring Lower Saxony. Hamburg is a competitive market for agents: large property portals and well-funded agencies dominate the search results. His website didn’t produce a single new client enquiry for months.
The reasons:
- There was no clear focus on the search terms property owners use to find an agent.
- The website was barely visible on Google.
- Structure and content weren’t designed to turn visitors into enquiries.
What did we do?
The strategy aimed at fast local visibility and trust:
- Local keywords: The website was aligned with local searches such as “Immobilienmakler Hamburg”.
- Structure and content: Pages were reorganised and rewritten to convince both Google and property owners.
- Technical SEO and on-page: Loading speed, page titles, headings and image descriptions were improved.
- Local authority: Targeted links and mentions strengthened the website in the region.
What did it achieve?
The results came fast:
- After 6 weeks the first qualified enquiry came in via Google – and turned into a new client.
- The website reached top positions in local search results for relevant terms.
- Since then, enquiries have kept coming through the website. It has become a steady sales channel.
“As an estate agency, we were sceptical at first. But we soon realised that Hamed has enormous expertise and was able to help us in no time. Hamed and his team are well organised and really look after us as clients – that makes working together fun.”
Alexander KofanowEstate agent, Hansemakler HamburgTranslated from German.
Alexander Kofanow on video
What can you take away as a local business?
- Go after keywords with a location. “Service + city” is the search with a real job behind it.
- One page per topic and place. Google needs to see at a glance what you offer and where.
- For estate agents, trust is everything. Genuine reviews, a complete Google Business Profile and clear ways to get in touch turn visitors into enquiries.
- A few enquiries are enough. For an estate agent, a single new instruction is already a measurable success.
I explain how local visibility works in detail on my page about local SEO. If your website runs on WordPress, have a look at WordPress expert in Hamburg too. If you first want to know where you stand, SEO consulting is the right place to start.
Questions about the Hansemakler case study
Updated on · by Hamed Farhadian
What is local SEO?
Local SEO is optimisation for searches with a location, such as “estate agent Hamburg”. The goal is to appear in the regular results and in Google Maps when someone is looking for a provider nearby.
Is SEO worth it for a single estate agent?
Yes, especially then. An estate agent doesn’t need thousands of visitors – just a few relevant enquiries from property owners in the area. For Hansemakler, the very first enquiry after 6 weeks turned into a new client.
Which system does the website run on?
Hansemakler’s website runs on WordPress. Among other things, we improved loading speed, page titles, headings and image descriptions.