--- title: "Speaker: Talks, Workshops and Webinars | Hamed Farhadian" description: "Book Hamed Farhadian for a talk, workshop or webinar: “From idea to start-up” and “How a relaunch works”. In Hamburg or online, for events or teams." url: https://www.hamed.de/en/talks/ language: en author: Hamed Farhadian updated: 2026-10-19 --- # Talks, workshops and webinars – Practical – no death by PowerPoint. I give talks, workshops and webinars on two topics: “From idea to start-up” and “How a relaunch works”. More than 10,000 people have listened so far. Practical, no death by PowerPoint, with live examples from my lab – on site in Hamburg or online. ## Which talks do I give? Two topics, both from first-hand experience: how an idea turns into a start-up with paying customers – and how to rebuild a website without losing your rankings. ### From idea to start-up From the first idea to the first customers: what I learned as a founder – honest, practical, with real examples. I’ve been building things online since 1999, grown my own online businesses and seen how fast one of them can collapse. What we cover, for example: - **Just start:** how an AOL CD and a 56k modem turned into my first websites, portals and start-up ideas. - **Winning the first customers:** how my first online business grew with Google as its main channel – and what happens when that channel suddenly disappears. - **Don’t buy a black box:** what I learned from handing my online business to an agency without understanding what they were doing. - **A roadmap beats more knowledge:** why the right measures in the right order get you further than the next seminar. ### How a relaunch works How a website is rebuilt without losing rankings – using this very site as the example, planned and built with AI. A relaunch is the rebuild of an existing website, often with a new system, new design and new content. It’s one of the most common reasons for a sudden drop in Google traffic. What we cover, for example: - **Keeping your URLs:** which pages must keep their address and when you need a 301 redirect. - **Moving content:** how to rewrite old pages without losing search terms or depth. - **Fast and readable:** how a website becomes easy to read for Google and for AI systems like ChatGPT at the same time. - **Building with AI:** how I planned, designed and built this website with Claude – and where a human has to make the call. I describe how this website came together in detail in my [lab](https://www.hamed.de/en/lab/). For the basics, read my article on [website relaunches](https://www.hamed.de/en/website-relaunch/). ## Which formats are available? Both topics are available as a talk, a workshop or a webinar – on site in Hamburg or online. | Format | What it is | Works well for | |---|---|---| | Talk | I speak, you ask. Live examples instead of slide after slide. | conferences, company events, founder meetups | | Workshop | Working together on your own questions and projects. | teams that want to put it into practice themselves | | Webinar | A talk with Q&A, online. | distributed teams and larger groups | The goal is the same in every format: afterwards you understand what works and why, and you can use technology and AI sensibly yourself. I show you, I explain it, I teach you. ## How does booking work? Use the form below to tell me what you have in mind. I read every message myself and reply personally. 1. **Write to me:** the occasion, the audience, the topic you’re interested in, the date and whether it’s on site or online. A few sentences are enough. 2. **I reply personally:** we work out which topic and format suit your audience. 3. **We agree on the focus:** so the session fits your questions instead of coming off the shelf. 4. **Talk, workshop or webinar:** on site in Hamburg or online. [Request a talk](https://www.hamed.de/#kontakt) ## Where have I spoken before? I’ve spoken at conferences, meetups and webinars for years – and taught entrepreneurship at TU Hamburg, the city’s technical university. A selection: - **WordCamp Hamburg 2014:** an impromptu session at the WordPress conference in Hamburg. - **The Pulse #3, Hamburg 2015:** panel on SEO for start-ups and entrepreneurs at Werkheim Hamburg, with Julian Moeser, Justus Blümer and Florian Elbers. I co-organised The Pulse, a meetup series for founders and freelancers, at the time. - **B2B Nord 2019:** speaker at the B2B Nord trade fair. - **Social Media Event Saarland:** talk on 25 tips and tools for more online marketing success through SEO (in German). - **TU Hamburg:** lecturer for the course “Entrepreneurship”. - **SEO webinars:** more than 10,000 participants in my webinars and seminars. [25 Tipps & Tools für mehr Erfolg im Online-Marketing durch SEO – talk by Hamed Farhadian (German)](https://www.youtube.com/watch?v=QDZGd3KQ4GY) ## What is Startup Walk & Talk Hamburg? Startup Walk & Talk Hamburg is a format I started myself: a walk around the Alster lake where you switch conversation partners every 10 minutes. It began in 2016 with my resolution to move more. A walk on my own became a walk with a friend, then with three or four people, then with a whole group. It grew into a regular format: founders, business owners, freelancers, students and people new to Hamburg walking around 8 kilometres together and meeting people they’d never have met at a classic networking event. No stage, no slides, no name badges. The ancient Greeks knew it: walking helps you think. [Go to Startup Walk & Talk Hamburg](https://www.hamed.de/en/startup-walk-talk-hamburg/) ## Where can you hear me on podcasts and in interviews? As a guest on podcasts and online shows, I talk about SEO, start-ups and entrepreneurship. Shows I’ve been a guest on include: - Creatorway - HostPress TV - Agenturtipp - Einfach mal SEO - #Bethelight - Markenmafia - Gerlent You’ll find all episodes to listen to and watch on my [podcasts and interviews](https://www.hamed.de/en/podcasts/) page. Who I am and how I got into SEO and AI is on my [about me](https://www.hamed.de/en/hamed-farhadian/) page. ## Questions about talks and workshops ### Do you give talks online? Yes. Both topics are available as a talk on site in Hamburg or online, as a workshop or as a webinar for your team. ### Can I book a talk for my team? Yes. “From idea to start-up” and “How a relaunch works” are also available as a workshop or webinar for teams. Use the form below to tell me who it’s for and when you’re planning it. ### How much does a talk or workshop cost? It depends on the format, scope and location, so I don’t publish fixed prices. Send me a few lines about what you have in mind and you’ll get a concrete quote. ### How many people have you spoken to? More than 10,000 people have taken part in my webinars and seminars. ### Do you show how you work with AI yourself? Yes. I work with live examples from my [lab](https://www.hamed.de/en/lab/). In the relaunch talk, for instance, I show how this website was planned and built with AI. ## Contact - Contact form: https://www.hamed.de/en/talks/#kontakt - Email: hamed@hamed.de - Phone: +49 40 3556 7813