# Hamed Farhadian

> Hamed Farhadian is an entrepreneur, AI tinkerer and SEO expert based in Hamburg, Germany. He uses AI and his own tools to help companies get found on Google and in AI search and win better leads – without a black box. Online since 1999, founder of the SEO agency SEOeffekt.

Claim: “Better leads – without a black box.” The site is bilingual (German at https://www.hamed.de/, English at https://www.hamed.de/en/). Every page is also available as Markdown (…/index.md). Quoting and summarising are explicitly allowed. Verified facts: https://www.hamed.de/en/facts/

## Key facts

- Role: Entrepreneur, AI tinkerer and SEO expert from Hamburg
- Online since: 1999
- Company: SEOeffekt (https://www.seoeffekt.de/) – SEO agency in Hamburg, founder
- 300+ client projects
- 10,000+ people trained in webinars and seminars
- €80m+ additional revenue for clients, measured
- Page 1 for “SEO-Experte Hamburg” since 2013
- Contact: hamed@hamed.de, +49 40 3556 7813
- LinkedIn: https://www.linkedin.com/in/hamedfarhadian/

## Person, lab and contact

- [Hamed Farhadian](https://www.hamed.de/en/index.md): Better leads – without a black box.
- [About Hamed Farhadian](https://www.hamed.de/en/hamed-farhadian/index.md): Who is Hamed Farhadian? Entrepreneur, AI tinkerer and SEO expert from Hamburg, online since 1999, founder of SEOeffekt. My story and the key facts.
- [Contact](https://www.hamed.de/en/contact/index.md): Get in touch with Hamed Farhadian, SEO consultant in Hamburg: by form, phone, email or WhatsApp. A personal reply and a free initial consultation.
- [Lab](https://www.hamed.de/en/lab/index.md): Inside my lab: the SEO Compass, my AI tool for SEO and GEO, an AI content workflow and this website, built with Claude. Tested on my own projects first.
- [Talks](https://www.hamed.de/en/talks/index.md): Book Hamed Farhadian for a talk, workshop or webinar: “From idea to start-up” and “How a relaunch works”. In Hamburg or online, for events or teams.
- [Facts](https://www.hamed.de/en/facts/index.md): Verified facts about Hamed Farhadian: role, location, languages, SEOeffekt, verified figures, key terms, profiles and contact details. As of October 2026.
- [Podcasts](https://www.hamed.de/en/podcasts/index.md): Podcasts, interviews and talks with Hamed Farhadian: the future of SEO, common SEO mistakes, AI and SEO for the self-employed – to listen to and watch.
- [SEO Results](https://www.hamed.de/en/seo-results/index.md): What does SEO deliver? Real SEO results from my clients: more visitors, impressions and enquiries – measured in Google Search Console, with timeframes.
- [Testimonials](https://www.hamed.de/en/testimonials/index.md): Over 70 real client testimonials on SEO consulting, coaching and delivery with Hamed Farhadian and SEOeffekt – in their own words, with name and company.
- [Clients](https://www.hamed.de/en/clients/index.md): Clients and references of SEO expert Hamed Farhadian, sorted by industry – from Panasonic to HostPress and Schulte-Ufer, with selected project results.

## Services

- [SEO Consultant Hamburg](https://www.hamed.de/en/seo-consultant-hamburg/index.md): SEO consultant in Hamburg: more of the right enquiries from Google and AI search. On page 1 for “SEO-Experte Hamburg” since 2013 – no black box.
- [SEOrocket](https://www.hamed.de/en/seorocket/index.md): SEOrocket is my six-module SEO roadmap: audit, technical SEO, content, authority, AI visibility and measurement. Every step explained – no black box.
- [SEO Consulting](https://www.hamed.de/en/seo-consulting/index.md): Remote SEO consulting for companies in Germany, Austria, Switzerland and beyond: I show you which measures bring you more of the right enquiries.
- [SEO Services](https://www.hamed.de/en/seo-services/index.md): Done-for-you SEO services: my team at SEOeffekt optimises your website for Google and AI search month after month – with clear numbers, no black box.
- [SEO Solutions](https://www.hamed.de/en/seo-solutions/index.md): All my SEO solutions in one place: SEO check, consulting, coaching, SEOrocket and delivery – plus local SEO, B2B, e-commerce, GEO and Google Ads.
- [SEO Coaching](https://www.hamed.de/en/seo-coaching/index.md): Online SEO coaching: I show you and your team how to optimise your own website for Google and AI search – one to one, with feedback on every step.
- [SEO Check](https://www.hamed.de/en/seo-check/index.md): Free SEO check: enter your address in my SEO Compass, and within a few minutes you see where your biggest levers are on Google and in AI search.
- [SEO for Google](https://www.hamed.de/en/seo-for-google/index.md): Google SEO explained plainly: how Google ranks pages, what your website needs today and how stable rankings turn into enquiries from the right people.
- [Local SEO](https://www.hamed.de/en/local-seo/index.md): Local SEO for businesses across Germany, Austria and Switzerland: Google Business Profile, city pages and reviews, so local customers find you first.
- [GEO Expert](https://www.hamed.de/en/geo-expert/index.md): GEO expert Hamed Farhadian helps companies get known, understood and recommended by ChatGPT, Google AI Overviews and Perplexity. No hype, no black box.
- [B2B SEO](https://www.hamed.de/en/b2b-seo/index.md): B2B SEO for long sales cycles: I help decision-makers find you for the solutions you offer – not just when they already know your company name.
- [E-commerce SEO](https://www.hamed.de/en/ecommerce-seo/index.md): E-commerce SEO for online shops: I fix keyword chaos, turn category pages into sales pages and make you less dependent on ads and marketplaces.
- [Conversion Rate Optimisation](https://www.hamed.de/en/conversion-optimization/index.md): Conversion rate optimisation for B2B websites and online shops: I find where visitors drop off and turn your existing traffic into more leads and orders.
- [WordPress Expert Hamburg](https://www.hamed.de/en/wordpress-expert-hamburg/index.md): WordPress expert in Hamburg: development, relaunches, WooCommerce, maintenance and WordPress SEO in one place. Working with WordPress since 2006.
- [Google Ads Expert Hamburg](https://www.hamed.de/en/google-ads-expert-hamburg/index.md): Google Ads expert in Hamburg: I set up your campaigns for qualified leads, not just clicks – backed by SEO know-how, transparent and with no black box.

## Overviews and case studies

- [Case Studies](https://www.hamed.de/en/case-studies/index.md): SEO case studies by Hamed Farhadian: how an online shop, B2B companies and an estate agent won more enquiries and revenue – with figures and timeframes.
- [Schulte-Ufer](https://www.hamed.de/en/case-studies/schulte-ufer/index.md): E-commerce SEO case study: how Josef Schulte-Ufer KG tripled its online shop revenue with quick wins, helpful content and a smoother checkout.
- [HostPress](https://www.hamed.de/en/case-studies/hostpress/index.md): B2B SEO case study: how HostPress grew organic traffic by 245% in under 6 months and cut around €10,000 a month from its Google Ads spend.
- [Hansemakler](https://www.hamed.de/en/case-studies/hansemakler/index.md): Local SEO case study: how a Hamburg estate agent went from months without a single website enquiry to his first qualified lead in just 6 weeks.
- [Trommelschläger](https://www.hamed.de/en/case-studies/objekteinrichtungen/index.md): B2B SEO case study: how a wholesaler of restaurant and contract furniture got four times as many enquiries a month after the six-week SEOrocket programme.
- [Insights](https://www.hamed.de/en/blog/index.md): Hamed Farhadian’s blog: practical guides on SEO, GEO and AI search, AI in marketing, WordPress and conversion – from real projects, clearly explained.
- [Jobs](https://www.hamed.de/en/jobs/index.md): Careers with Hamed Farhadian and SEOeffekt in Hamburg: SEO, GEO, content, sales and AI automation. Career changers welcome, remote work on request.

## Guides

- [GEO vs. SEO: Key Differences and What to Prioritise](https://www.hamed.de/en/geo-vs-seo/index.md): GEO vs. SEO explained: how optimising for AI search differs from classic SEO, where the two overlap – and which one your business should tackle first.
- [How to Show Up in ChatGPT: A Practical Visibility Guide](https://www.hamed.de/en/how-to-get-visible-in-chatgpt/index.md): How do you get your business recommended by ChatGPT? How it learns about companies, the five signals that matter and the steps that improve visibility.
- [How to Optimise for Google AI Overviews and Get Cited](https://www.hamed.de/en/optimize-for-google-ai-overviews/index.md): How to optimise for Google AI Overviews: how they work, how Google picks its sources and how to structure your content so it gets cited, not skipped.
- [Creating Content with AI: My Process for ChatGPT & Gemini](https://www.hamed.de/en/create-content-with-ai/index.md): How to create content with AI that ranks: my four-phase process for ChatGPT, Gemini and Claude – with copy-and-paste prompts and clear rules for review.
- [Strato SEO: An Expert Review of the Strato Website Builder](https://www.hamed.de/en/strato-website-builder-seo-review/index.md): SEO in the Strato website builder: the problem I fixed for a client, which SEO settings the builder offers today and what you should check yourself.
- [Meta Description Examples: How to Write One That Gets Clicks](https://www.hamed.de/en/meta-description-examples/index.md): Meta description examples and tips: ideal length, four ingredients and before-and-after examples for blogs, shops and local businesses that earn clicks.
- [The Truth About SEO Agencies: How to Spot a Reliable One](https://www.hamed.de/en/the-truth-about-seo-agencies/index.md): The truth about SEO agencies: how dubious providers operate, how to recognise a trustworthy SEO agency and why SEO should stay on the boss’s desk.
- [What Is SEO and How Does It Work? A Plain-English Guide](https://www.hamed.de/en/what-is-seo/index.md): What is SEO and how does it work? How Google assesses pages, the building blocks that matter and the steps you can take yourself to rank higher on Google.
- [SEO Keyword Research Tools: How to Find the Right Keywords](https://www.hamed.de/en/seo-keyword-research/index.md): Which SEO keyword tool should you use? Free Google sources, proven research tools and a simple method for generating keyword ideas in five minutes.
- [Google Ranking Factors in 2026: What Actually Moves Rankings](https://www.hamed.de/en/google-ranking-factors/index.md): Which Google ranking factors really matter in 2026, what a study of 11.8 million search results revealed, and where to start to improve your rankings.
- [Link Building for Startups and B2B: Backlinks That Count](https://www.hamed.de/en/link-building-for-startups/index.md): Link building for startups and B2B companies: which backlinks still matter, where young companies find good link sources and which mistakes cost rankings.
- [SEO for CEOs and Managing Directors: How to Steer It](https://www.hamed.de/en/seo-for-managing-directors/index.md): SEO for CEOs and managing directors: why search visibility belongs on the leadership agenda and how to judge keywords, content, tech and your SEO team.
- [Improve Your Google PageSpeed Insights Score: 24 to 92](https://www.hamed.de/en/improve-google-pagespeed-insights/index.md): How to improve your Google PageSpeed Insights score: what it means, which Core Web Vitals count in 2026 (LCP, INP, CLS) and which fixes help most.
- [Website Relaunch SEO: Redesign Without Losing Rankings](https://www.hamed.de/en/website-relaunch/index.md): Website relaunch SEO: analysis, structure, redirects, a go-live checklist and monitoring – how to plan a redesign or migration without losing rankings.
- [WordPress SEO Guide: How to Rank Your WordPress Site](https://www.hamed.de/en/wordpress-seo-guide/index.md): A practical WordPress SEO guide: which SEO plugin you need, what goes into title tags and meta descriptions, and what else decides your rankings.
- [Slow WordPress Site? 5 Causes and How to Speed It Up](https://www.hamed.de/en/slow-wordpress-website/index.md): WordPress site loading slowly? The five most common causes – theme, plugins, hosting, scripts and your own connection – and how to speed up WordPress.
- [Fast WordPress Hosting: What to Look For and My Pick](https://www.hamed.de/en/fast-wordpress-hosting/index.md): Fast WordPress hosting explained: how to spot a good managed host, what it takes off your plate and why I recommend HostPress (a client of mine).
- [Is WordPress Good for SEO? Strengths, Limits, Alternatives](https://www.hamed.de/en/is-wordpress-best-for-seo/index.md): Is WordPress good for SEO? What makes it strong for search, where it falls short, and why I moved my own site from WordPress to Astro in 2026.
- [Interview with Matt Mullenweg, WordPress Co-Founder](https://www.hamed.de/en/interview-matt-mullenweg/index.md): My interview with Matt Mullenweg at WordCamp Europe 2014 in Sofia: questions for the co-founder of WordPress and founder of Automattic, on video.
- [Call to Action Examples: Rules for Better Button Text](https://www.hamed.de/en/call-to-action-examples/index.md): Call to action examples that convert: my rules for button copy, examples for every goal, and the phrases you should drop from your buttons for good.
- [Why Customers Buy: The 5 Buying Motives That Matter](https://www.hamed.de/en/why-customers-buy/index.md): Why do people buy? The five buying motives – price, selection, quality, convenience and personalisation – and how to shape your offer around the right one.
- [Startup Walk & Talk Hamburg: Networking Around the Alster](https://www.hamed.de/en/startup-walk-talk-hamburg/index.md): Startup Walk & Talk Hamburg: walk around the Alster on Wednesdays at 7pm and meet a new founder, entrepreneur or curious mind every 10 minutes.
- [Selling a Website or Buying a Startup: What Really Matters](https://www.hamed.de/en/buy-or-sell-a-website-project/index.md): Selling a website or buying a startup? The three big hurdles – trust, valuation and code – and how to handle them, whether you’re the buyer or the seller.
- [Leave Your Comfort Zone: How to Overcome Fear of the New](https://www.hamed.de/en/leave-your-comfort-zone/index.md): How to leave your comfort zone: why routine is comfortable but risky, what I learned from a comfort zone challenge, and how to take your first step.
- [Virtual Startups: Business Models That Run Entirely Online](https://www.hamed.de/en/virtual-startups/index.md): Virtual startups exist only online – no office, no shop. What defines them, the two business models I used, and what has changed for them by 2026.

## Careers

- [SEO & GEO Manager (m/f/d)](https://www.hamed.de/en/jobs/seo-manager/index.md): SEO & GEO Manager (m/f/d) in Hamburg, part-time or full-time: analysis, content, link building and visibility in AI search for SEOeffekt clients.
- [Content Creator & Copywriter (m/f/d)](https://www.hamed.de/en/jobs/content-creator/index.md): Content Creator & Copywriter (m/f/d) in Hamburg: copy, images and social media for client websites – AI-assisted, written for Google and AI search.
- [Sales (m/f/d)](https://www.hamed.de/en/jobs/sales/index.md): Sales role (m/f/d) in Hamburg: advise prospects on SEO, GEO and Google Ads, lead discovery calls and prepare clear proposals for SEOeffekt.
- [Account Manager (m/f/d)](https://www.hamed.de/en/jobs/account-manager/index.md): Account Manager (m/f/d) in Hamburg: look after SEOeffekt’s SEO and GEO clients, steer projects, prepare reports and run workshops with clients.
- [Web Developer & AI Automation (m/f/d)](https://www.hamed.de/en/jobs/web-developer/index.md): Web developer (m/f/d) in Hamburg: WordPress, modern websites and AI automation for SEOeffekt’s SEO clients. HTML, CSS, PHP and JavaScript skills.

## Legal

- [Legal Notice](https://www.hamed.de/en/legal-notice/index.md): Legal notice for hamed.de: provider is SEOeffekt Farhadian, Hamed Farhadian, Papenreye 1, 22453 Hamburg, Germany. Contact details, VAT ID, disclaimer.
- [Privacy Policy](https://www.hamed.de/en/privacy/index.md): Privacy policy for hamed.de: no cookies of our own, no ad tracking. Data processed for hosting, statistics, forms, call booking and embedded videos.
- [Terms and Conditions](https://www.hamed.de/en/terms/index.md): General terms and conditions for contracts with Hamed Farhadian: for businesses and merchants only, covering fees, liability and data protection.

## Tools

- [SEO Compass](https://kompass.seoeffekt.de/): free website check for Google and AI search

## Optional

- [All content as Markdown](https://www.hamed.de/en/llms-full.txt)
- [Deutsche Fassung](https://www.hamed.de/llms.txt)
- [Guides as RSS](https://www.hamed.de/en/blog/rss.xml)
- [Notes for AI agents](https://www.hamed.de/agents.md)
- [Sitemap](https://www.hamed.de/sitemap-index.xml)