--- title: "Creating Content with AI: My Process for ChatGPT & Gemini" description: "How to create content with AI that ranks: my four-phase process for ChatGPT, Gemini and Claude – with copy-and-paste prompts and clear rules for review." url: https://www.hamed.de/en/create-content-with-ai/ language: en author: Hamed Farhadian published: 2025-09-04 updated: 2026-10-17 --- # Creating content with AI – A process, not a prompt. Good AI-assisted content doesn’t come from a single prompt. It comes from four phases: a detailed brief, an outline, writing section by section and a thorough human review. That way ChatGPT, Gemini or Claude become a sparring partner – and you get copy that holds up on Google and in AI search. Tools like ChatGPT, Gemini and Claude promise to change content creation for good. In practice I often see the opposite: generic copy that neither ranks on Google nor convinces readers. The problem isn’t the AI – it’s how people use it. In this article I walk you through my four-phase process for creating AI content that’s genuinely good, with prompts you can copy and use straight away. ## What’s the biggest mistake in AI content creation? The biggest mistake is assuming the AI knows what you want. Without a brief, it serves up the internet’s average. A prompt like “Write a blog post about the benefits of SEO” is bound to fail. A prompt is the instruction you give the AI. This prompt is missing everything that matters: - **Who is the audience?** Beginners or experienced marketing managers? - **What should the piece achieve?** Inform, sell a service, generate enquiries? - **What’s your angle?** What makes your approach different from hundreds of other providers? - **What tone fits?** Factual, relaxed, technical, humorous? Without that context, the AI produces mediocre work at best. The key: don’t treat the AI like an order-taker – treat it like a new colleague you onboard properly. ### The most useful tip: let the AI ask first A good consultant doesn’t answer straight away; they ask the right questions first. You can ask the same of an AI: tell it to ask for everything it needs to write an excellent piece. Even better, get ahead of it and provide everything in a detailed brief. That’s phase 1 of my process. ## What does my four-phase process for AI content look like? Forget one-off prompts. These four phases give you repeatable, high-quality results. ### Phase 1: Strategy and master brief Before a single word of the article exists, the AI gets the full picture: topic, audience, company, tone. That way it thinks like a member of your marketing team. Take your time over this brief – every minute here saves you many more in editing later. **Prompt to copy: the master brief** We’re going to write a blog post together that gets found on Google and in AI search. You’re my content partner and SEO specialist. Here’s everything you need: 1. **My company and what sets us apart:** I’m [name], we’re [company, industry]. What sets us apart is [differentiator]. 2. **Goal of the post:** Main goal: [e.g. enquiries for service X]. Secondary goal: [e.g. build trust]. 3. **Audience:** The post is for [audience]. Their biggest problems are [problems]. 4. **Topic and keywords:** Topic: [topic]. Primary keyword: [keyword]. Secondary keywords: [keywords]. 5. **Tone and style:** Tone: [e.g. factual, direct, second person]. Style: [e.g. short sentences, examples]. First, ask me any questions you still need answered to write an excellent post. Then briefly confirm that you understand your role and the brief. **My tip:** save the brief permanently. In ChatGPT and Claude, create a Project; in Gemini, a Gem. Then you don’t have to explain your audience, tone and company again in every conversation. ### Phase 2: Outline and structure Now the skeleton takes shape. A well-thought-out outline gives you a logical flow, good readability and coverage of all the important sub-topics. For AI search it matters twice over: every section should answer a real question and make sense on its own, so it can be quoted. **Prompt to copy: SEO outline** Thanks. Based on our brief, create a detailed outline for the post on “[topic]”. The outline should: - use H2 and H3 headings, with H2s phrased as real questions where possible, - lead the reader from problem to solution, - work the primary and secondary keywords naturally into the headings, - include 2–3 bullet points per heading describing the content, - plan a 2–3 sentence short answer at the start of each section. ### Phase 3: Writing, section by section Now the writing starts. Important: never let the AI write the whole article in one go. In long outputs it repeats itself, gets vague and loses the tone. Going section by section keeps you in control and lets you correct course straight away. **Prompt to copy: write one section** The outline works. Now write only the section under the H2 “[heading from the outline]”. Please: - stick to the bullet points from the outline, - open with a 2–3 sentence short answer, - write in the agreed tone, - use short sentences and paragraphs, and explain jargon in the same sentence, - include a concrete real-world example, - don’t invent figures or sources – flag any place where a figure is missing. Repeat this for every section. The difference in quality is clear when the text is built in small pieces. ### Phase 4: SEO polish and human review The draft is done. Now comes the step that decides the quality: optimising for search engines and, above all, for people. #### Create the metadata Your title tag and meta description help decide whether someone clicks on your result. I show what a good description looks like in my [meta description examples](https://www.hamed.de/en/meta-description-examples/). **Prompt to copy: headline, title and description** The text is finished. Based on the whole piece, please: 1. H1: suggest 5 headlines that include the primary keyword and spark curiosity without overpromising. 2. Title tag: no more than 60 characters, primary keyword near the start. 3. Meta description: 120–155 characters, with the primary keyword, a concrete benefit and a clear call to action. 4. URL: suggest a short, descriptive URL slug. #### Human review: non-negotiable No AI text should go live unchecked. You’re the expert, and your job now is to make the piece yours: 1. **Read it aloud:** does it sound natural? Where do you stumble? 2. **Add your own experience:** one example from your day-to-day work is worth more than any polished AI sentence – and it’s exactly what Google means by “experience”. 3. **Check the facts:** verify every figure, date and source. AI models sometimes invent details that sound plausible but are wrong. 4. **Cut hard:** remove filler, repetition and clichés. Only after this step does a good AI draft become content that represents your brand and delivers results. ## How do I use AI for content myself? I test new technology on my own projects first. Claude, ChatGPT, Gemini and Perplexity are part of my daily work. For my guides, an automated workflow prepares the research, brief and draft; a human then checks every sentence, adds experience and cuts anything that isn’t right. To optimise pages for Google and AI search, my team and I also use my AI tool for SEO and GEO, which we built ourselves. I show what these workflows look like in my [lab](https://www.hamed.de/en/lab/). ## What does Google look for in AI content? Google judges whether content is helpful, not whether AI was involved. The problem is mass-produced pages without any added value. In its [guidance on AI-generated content](https://developers.google.com/search/blog/2023/02/google-search-and-ai-content), Google makes clear that quality is what counts, not how the content was produced. Since 2024 Google has specifically targeted “scaled content abuse” – large numbers of pages created purely to rank. For you that means: - Every piece needs its own added value: experience, examples, data, a clear opinion. - Quality over quantity: one thorough article beats ten thin ones. - An author with demonstrable experience builds trust with readers and search engines alike. What AI search looks for in content and how to get cited there is explained in [GEO vs. SEO](https://www.hamed.de/en/geo-vs-seo/). ## Is AI your co-pilot or your autopilot? Great AI-assisted content isn’t about secret prompts. It’s about a clear, disciplined process. Treat the AI as a sparring partner, onboard it properly and guide it step by step, and you’ll produce content that stands out from the average. The four-phase approach – brief, outline, section-by-section writing, polish – is the key to using ChatGPT, Gemini and Claude well. It’s exactly how my team and I work for our clients. In my [SEO Compass](https://kompass.seoeffekt.de/?quelle=hamed.de-en-creating-content-with-ai-md&lang=en) you enter your address, answer a few short questions and within a few minutes you see whether your content is already landing on Google and in AI search – and where your biggest levers are. You’ll find more guides on the [blog](https://www.hamed.de/en/blog/), and if you’d like support with your content, take a look at my [SEO solutions](https://www.hamed.de/en/seo-solutions/). **SEO Compass: check for free where your website stands on Google and in AI search:** https://kompass.seoeffekt.de/?quelle=hamed.de-en-creating-content-with-ai-md&lang=en [Take a look inside my lab](https://www.hamed.de/en/lab/) ## Questions about AI content ### Does Google penalise AI-generated content? Not for being written with AI. Google judges whether content is helpful, not how it was produced. What gets penalised is mass-produced content with no added value, made only to rank – whether a human or a machine wrote it. ### Which AI tool is best for writing: ChatGPT, Gemini or Claude? All three deliver good results if the brief is right. I use Claude, ChatGPT and Gemini every day and pick depending on the task. The process matters more than the tool: brief, outline, section by section, human review. ### Can I publish AI copy without checking it? No. AI models sometimes make up facts, figures or sources that sound plausible but are wrong. Every number, quote and claim needs checking before you publish. And only you can add the first-hand experience no AI has. ### How long does an article take with this process? The master brief takes some time the first time round and can then be reused. After that, most of the effort goes into reviewing and adding your own examples – which is exactly what sets your content apart from generic copy. ### Do I have to paste the master brief in every time? No. Save it as a project or as standing instructions: ChatGPT and Claude offer Projects for this, Gemini offers Gems. The AI then knows your audience and tone in every new conversation. ## Contact - Contact form: https://www.hamed.de/en/create-content-with-ai/#kontakt - Email: hamed@hamed.de - Phone: +49 40 3556 7813