---
title: "B2B SEO Case Study: 4× the Enquiries for a Wholesaler"
description: "B2B SEO case study: how a wholesaler of restaurant and contract furniture got four times as many enquiries a month after the six-week SEOrocket programme."
url: https://www.hamed.de/en/case-studies/objekteinrichtungen/
language: en
author: Hamed Farhadian
updated: 2026-10-18
---

# Trommelschläger case study: SEO for a B2B wholesaler – Four times the enquiries – after six weeks of SEOrocket.

Horst Trommelschläger Objekteinrichtungen, run by Thomas Trommelschläger, supplies furniture and fit-outs for restaurants and commercial interiors. Its website brought in few enquiries. After the six-week SEOrocket programme the site was far more visible, and the number of enquiries from organic search quadrupled.

## What was the starting point?

A specialist B2B wholesaler with good products – but a website that brought in hardly any enquiries.

{% bild datei="logos/logo-trommelschlaeger.webp" alt="Logo of Horst Trommelschläger Objekteinrichtungen für die Gastronomie GmbH" breite="klein" rahmen=false /%}

Horst Trommelschläger Objekteinrichtungen supplies furniture and fit-outs for restaurants and commercial spaces. Its customers are businesses actively looking for suppliers. Even so, the website generated only a few enquiries.

On top of that came the uncertainty many managing directors know: the internet is full of advice on SEO, WordPress and backlinks – but which of it is right for your own company?

## What did we do?

Thomas Trommelschläger booked the [SEOrocket](https://www.hamed.de/en/seorocket/) programme: six weeks working through the SEOrocket roadmap, with these priorities:

1. **Analysis:** Where does the website stand, which search terms do trade buyers use, and what are competitors doing better?
2. **Priorities:** Pick the few measures with the biggest impact out of everything that could be done.
3. **Implementation:** Improve content, the WordPress setup and links in a targeted way.
4. **Building know-how:** Work through SEO, WordPress and backlinks together so future decisions get easier.

## What did it achieve?

- The website’s visibility on Google **improved significantly**.
- The number of enquiries from organic search **quadrupled** – measured per month.
- The managing director can now judge for himself which measures make sense for his business.

{% bild datei="belege/trommelschlaeger-ausschnitt.png" alt="Homepage of Horst Trommelschläger Objekteinrichtungen with a video and the line “Gastronomiemöbel & Einrichtungen für die Gastronomie”" unterschrift="Objekteinrichtungen screenshot (December 2022): four times as many enquiries a month from organic search." /%}

> Hamed, thank you for our SEO kick-off together. I’ll keep it short: in the labyrinth of “SEO, WordPress and backlinks”, Hamed Farhadian showed me paths and doors with torch and thread while guiding me through the maze. Now I can decide much better which paths and doors are the right ones for our company. The only way is up!
>
> — Thomas Trommelschläger, CEO, Horst Trommelschläger Objekteinrichtungen

## What can you take away for your B2B business?

- **In B2B, one enquiry is worth a lot.** Even a few extra enquiries a month can bring in revenue for years.
- **Short programmes can move a lot.** Six weeks are enough to find and tackle the biggest issues – if the priorities are right.
- **Understanding saves money.** If you know what works, you won’t fall for expensive promises and you can steer service providers better.

More on my pages about [B2B SEO](https://www.hamed.de/en/b2b-seo/) and [SEO coaching](https://www.hamed.de/en/seo-coaching/). If your website runs on WordPress, the page [WordPress expert in Hamburg](https://www.hamed.de/en/wordpress-expert-hamburg/) will help too.

**SEO Compass: check for free where your website stands on Google and in AI search:** https://kompass.seoeffekt.de/?quelle=hamed.de-en-objekteinrichtungen-md&lang=en

[See all case studies](https://www.hamed.de/en/case-studies/)

## Questions about the Trommelschläger case study

### What is SEOrocket?

SEOrocket is SEOeffekt’s SEO programme: a fixed roadmap that analyses your starting point, prioritises the biggest levers and turns them into concrete actions. You implement them yourself with support, or have them implemented for you. Details on the [SEOrocket](https://www.hamed.de/en/seorocket/) page.

### Does SEO work for wholesalers with a small target group?

Yes. In B2B it’s not about the number of visitors, but whether the right buyers find you. A few relevant enquiries a month can mean a lot of revenue.

### Did Trommelschläger have to learn SEO itself?

Thomas Trommelschläger wanted to understand what really matters in SEO, WordPress and backlinks so he could make better decisions himself. That was part of the programme: building know-how rather than just handing off tasks.

## Contact

- Contact form: https://www.hamed.de/en/case-studies/objekteinrichtungen/#kontakt
- Email: hamed@hamed.de
- Phone: +49 40 3556 7813