---
title: "Local SEO Case Study: Hamburg Estate Agent Hansemakler"
description: "Local SEO case study: how a Hamburg estate agent went from months without a single website enquiry to his first qualified lead in just 6 weeks."
url: https://www.hamed.de/en/case-studies/hansemakler/
language: en
author: Hamed Farhadian
updated: 2026-10-18
---

# Hansemakler case study: local SEO for an estate agent – From zero enquiries – to a new client in 6 weeks.

Hansemakler is Alexander Kofanow’s estate agency in Hamburg. For months, his website didn’t bring in a single enquiry. After optimising it for local searches such as “Immobilienmakler Hamburg” (estate agent Hamburg), the first qualified enquiry – and a new client – came after 6 weeks. Since then, the website has been a steady sales channel.

## What was the starting point?

A self-employed agent in a competitive market, a website – and not a single enquiry through it for months.

{% bild datei="logos/hansemakler-hamburg.webp" alt="Hansemakler Hamburg logo" breite="klein" rahmen=false /%}

Alexander Kofanow is a self-employed estate agent in Hamburg and neighbouring Lower Saxony. Hamburg is a competitive market for agents: large property portals and well-funded agencies dominate the search results. His website didn’t produce a single new client enquiry for months.

The reasons:

- There was no clear focus on the search terms property owners use to find an agent.
- The website was barely visible on Google.
- Structure and content weren’t designed to turn visitors into enquiries.

## What did we do?

The strategy aimed at fast local visibility and trust:

1. **Local keywords:** The website was aligned with local searches such as “Immobilienmakler Hamburg”.
2. **Structure and content:** Pages were reorganised and rewritten to convince both Google and property owners.
3. **Technical SEO and on-page:** Loading speed, page titles, headings and image descriptions were improved.
4. **Local authority:** Targeted links and mentions strengthened the website in the region.

## What did it achieve?

The results came fast:

- **After 6 weeks** the first qualified enquiry came in via Google – and turned into a new client.
- The website reached **top positions in local search results** for relevant terms.
- Since then, **enquiries have kept coming** through the website. It has become a steady sales channel.

{% bild datei="belege/hansemakler-ranking-erfolg.png" alt="Ranking history of the page /immobilienbewertung-hamburg/ for the keyword “immobilienbewertung hamburg”: low in late July, a clear jump in mid-August and another rise to position 22 in late September" unterschrift="Ranking history of Hansemakler’s property valuation page for “immobilienbewertung hamburg” (property valuation Hamburg, around 1,000 searches a month) from late July to late September. Screenshot from a rank-tracking tool, published October 2024." /%}

> As an estate agency, we were sceptical at first. But we soon realised that Hamed has enormous expertise and was able to help us in no time. Hamed and his team are well organised and really look after us as clients – that makes working together fun.
>
> — Alexander Kofanow, Estate agent, Hansemakler Hamburg

### Alexander Kofanow on video

[SEO for estate agents: Alexander Kofanow’s experience (German)](https://www.youtube.com/watch?v=lZO_BAa-lmk)

## What can you take away as a local business?

- **Go after keywords with a location.** “Service + city” is the search with a real job behind it.
- **One page per topic and place.** Google needs to see at a glance what you offer and where.
- **For estate agents, trust is everything.** Genuine reviews, a complete Google Business Profile and clear ways to get in touch turn visitors into enquiries.
- **A few enquiries are enough.** For an estate agent, a single new instruction is already a measurable success.

I explain how local visibility works in detail on my page about [local SEO](https://www.hamed.de/en/local-seo/). If your website runs on WordPress, have a look at [WordPress expert in Hamburg](https://www.hamed.de/en/wordpress-expert-hamburg/) too. If you first want to know where you stand, [SEO consulting](https://www.hamed.de/en/seo-consulting/) is the right place to start.

**SEO Compass: check for free where your website stands on Google and in AI search:** https://kompass.seoeffekt.de/?quelle=hamed.de-en-hansemakler-md&lang=en

[See all case studies](https://www.hamed.de/en/case-studies/)

## Questions about the Hansemakler case study

### What is local SEO?

Local SEO is optimisation for searches with a location, such as “estate agent Hamburg”. The goal is to appear in the regular results and in Google Maps when someone is looking for a provider nearby.

### Is SEO worth it for a single estate agent?

Yes, especially then. An estate agent doesn’t need thousands of visitors – just a few relevant enquiries from property owners in the area. For Hansemakler, the very first enquiry after 6 weeks turned into a new client.

### Which system does the website run on?

Hansemakler’s website runs on WordPress. Among other things, we improved loading speed, page titles, headings and image descriptions.

## Contact

- Contact form: https://www.hamed.de/en/case-studies/hansemakler/#kontakt
- Email: hamed@hamed.de
- Phone: +49 40 3556 7813