---
title: "Blog: SEO, GEO and AI in marketing | Hamed Farhadian"
description: "Hamed Farhadian’s blog: practical guides on SEO, GEO and AI search, AI in marketing, WordPress and conversion – from real projects, clearly explained."
url: https://www.hamed.de/en/blog/
language: en
author: Hamed Farhadian
updated: 2026-10-17
---

# Blog & guides – SEO, GEO and AI – clearly explained.

On my blog I write about what I learn in client projects and in my lab: SEO, GEO and AI search, AI in marketing, WordPress, conversion and the occasional personal story. Every article answers a specific question – with examples from practice instead of dry theory.

## What do I write about?

In short: everything that helps you get found on Google and in AI search – and turn that visibility into the right enquiries.

| Topic | What it covers | Related page |
|---|---|---|
| SEO | Google rankings: technical SEO, content, keywords, link building | [SEO consultant Hamburg](https://www.hamed.de/en/seo-consultant-hamburg/) |
| GEO and AI search | visibility in ChatGPT, Gemini, Perplexity and Google AI Overviews | [GEO expert](https://www.hamed.de/en/geo-expert/) |
| AI in marketing | content, analysis and automation with AI – tested first, then recommended | [Lab](https://www.hamed.de/en/lab/) |
| WordPress | fast, secure, search-friendly WordPress websites | [WordPress expert Hamburg](https://www.hamed.de/en/wordpress-expert-hamburg/) |
| Conversion | how visitors become enquiries and customers | [Conversion optimisation](https://www.hamed.de/en/conversion-optimization/) |
| Personal | entrepreneurship, start-ups and what I’ve learned online since 1999 | [About me](https://www.hamed.de/en/hamed-farhadian/) |

GEO (generative engine optimisation) is the practice of optimising content for AI search so that systems like ChatGPT know a brand, understand it and cite it as a source. Many of my newer articles focus on exactly that.

## Which articles cover which topic?

- [GEO vs. SEO: Not either-or – but there is an order.](https://www.hamed.de/en/geo-vs-seo/) – GEO vs. SEO explained: how optimising for AI search differs from classic SEO, where the two overlap – and which one your business should tackle first.
- [Get visible in ChatGPT: Get the AI to recommend you – not just your competitor.](https://www.hamed.de/en/how-to-get-visible-in-chatgpt/) – How do you get your business recommended by ChatGPT? How it learns about companies, the five signals that matter and the steps that improve visibility.
- [Optimise for Google AI Overviews: Get cited – don’t just rank below.](https://www.hamed.de/en/optimize-for-google-ai-overviews/) – How to optimise for Google AI Overviews: how they work, how Google picks its sources and how to structure your content so it gets cited, not skipped.
- [Creating content with AI: A process, not a prompt.](https://www.hamed.de/en/create-content-with-ai/) – How to create content with AI that ranks: my four-phase process for ChatGPT, Gemini and Claude – with copy-and-paste prompts and clear rules for review.
- [Meta description examples: Your shop window in the search results.](https://www.hamed.de/en/meta-description-examples/) – Meta description examples and tips: ideal length, four ingredients and before-and-after examples for blogs, shops and local businesses that earn clicks.
- [Why Customers Buy: The five buying motives – and why they should pick you.](https://www.hamed.de/en/why-customers-buy/) – Why do people buy? The five buying motives – price, selection, quality, convenience and personalisation – and how to shape your offer around the right one.
- [Website Relaunch: A new website – without losing your rankings.](https://www.hamed.de/en/website-relaunch/) – Website relaunch SEO: analysis, structure, redirects, a go-live checklist and monitoring – how to plan a redesign or migration without losing rankings.
- [Leave Your Comfort Zone: Why I lay down on the floor of a bank.](https://www.hamed.de/en/leave-your-comfort-zone/) – How to leave your comfort zone: why routine is comfortable but risky, what I learned from a comfort zone challenge, and how to take your first step.
- [Improve Google PageSpeed Insights: From a score of 24 to 92 – step by step.](https://www.hamed.de/en/improve-google-pagespeed-insights/) – How to improve your Google PageSpeed Insights score: what it means, which Core Web Vitals count in 2026 (LCP, INP, CLS) and which fixes help most.
- [SEO keyword research: Find the search terms that bring in customers.](https://www.hamed.de/en/seo-keyword-research/) – Which SEO keyword tool should you use? Free Google sources, proven research tools and a simple method for generating keyword ideas in five minutes.
- [SEO for Managing Directors: Search visibility is a leadership job – not just a tech task.](https://www.hamed.de/en/seo-for-managing-directors/) – SEO for CEOs and managing directors: why search visibility belongs on the leadership agenda and how to judge keywords, content, tech and your SEO team.
- [The truth about SEO agencies: Trust transparency – not promises.](https://www.hamed.de/en/the-truth-about-seo-agencies/) – The truth about SEO agencies: how dubious providers operate, how to recognise a trustworthy SEO agency and why SEO should stay on the boss’s desk.
- [Strato Website Builder SEO Review: What the builder does for SEO – and what to check yourself.](https://www.hamed.de/en/strato-website-builder-seo-review/) – SEO in the Strato website builder: the problem I fixed for a client, which SEO settings the builder offers today and what you should check yourself.
- [Startup Walk & Talk Hamburg: Networking on foot – around the Alster.](https://www.hamed.de/en/startup-walk-talk-hamburg/) – Startup Walk & Talk Hamburg: walk around the Alster on Wednesdays at 7pm and meet a new founder, entrepreneur or curious mind every 10 minutes.
- [Google ranking factors: What really counts – and what just sounds good.](https://www.hamed.de/en/google-ranking-factors/) – Which Google ranking factors really matter in 2026, what a study of 11.8 million search results revealed, and where to start to improve your rankings.
- [Call to Action Examples: Say what happens after the click.](https://www.hamed.de/en/call-to-action-examples/) – Call to action examples that convert: my rules for button copy, examples for every goal, and the phrases you should drop from your buttons for good.
- [Link Building for Startups: A few good links – not lots of bad ones.](https://www.hamed.de/en/link-building-for-startups/) – Link building for startups and B2B companies: which backlinks still matter, where young companies find good link sources and which mistakes cost rankings.
- [WordPress for SEO: Often, yes – but not always.](https://www.hamed.de/en/is-wordpress-best-for-seo/) – Is WordPress good for SEO? What makes it strong for search, where it falls short, and why I moved my own site from WordPress to Astro in 2026.
- [Interview with Matt Mullenweg: Questions for the co-founder of WordPress.](https://www.hamed.de/en/interview-matt-mullenweg/) – My interview with Matt Mullenweg at WordCamp Europe 2014 in Sofia: questions for the co-founder of WordPress and founder of Automattic, on video.
- [Selling a Website Project: Trust, value, code – that’s what counts.](https://www.hamed.de/en/buy-or-sell-a-website-project/) – Selling a website or buying a startup? The three big hurdles – trust, valuation and code – and how to handle them, whether you’re the buyer or the seller.
- [What is SEO?: No trick, no plugin – just good craft.](https://www.hamed.de/en/what-is-seo/) – What is SEO and how does it work? How Google assesses pages, the building blocks that matter and the steps you can take yourself to rank higher on Google.
- [Speed Up WordPress: Five reasons your site is sluggish – and what fixes it.](https://www.hamed.de/en/slow-wordpress-website/) – WordPress site loading slowly? The five most common causes – theme, plugins, hosting, scripts and your own connection – and how to speed up WordPress.
- [WordPress SEO Guide: The plugin is where you start – not where you finish.](https://www.hamed.de/en/wordpress-seo-guide/) – A practical WordPress SEO guide: which SEO plugin you need, what goes into title tags and meta descriptions, and what else decides your rankings.
- [Fast WordPress Hosting: More speed – less maintenance.](https://www.hamed.de/en/fast-wordpress-hosting/) – Fast WordPress hosting explained: how to spot a good managed host, what it takes off your plate and why I recommend HostPress (a client of mine).
- [Virtual Startups: A business – without an office or a shop.](https://www.hamed.de/en/virtual-startups/) – Virtual startups exist only online – no office, no shop. What defines them, the two business models I used, and what has changed for them by 2026.

## Prefer to check rather than read?

The SEO Compass is my free website check: enter your address, answer a few short questions and within a few minutes you see where your website stands on Google and in AI search – and where your biggest levers are.

**SEO Compass: check for free where your website stands on Google and in AI search:** https://kompass.seoeffekt.de/?quelle=hamed.de-en-insights-md&lang=en

## Questions about the blog

### What’s the difference between SEO and GEO?

SEO optimises your website for classic Google search; GEO optimises it for AI search such as ChatGPT, Gemini or Google AI Overviews. Both rest on the same foundations: a clean technical set-up, clear content and trust. You’ll find the full comparison in my article [GEO vs. SEO](https://www.hamed.de/en/geo-vs-seo/).

### How up to date are the articles?

Every article shows when it was published and when it was last updated, so you can see at a glance how current a statement is.

### Can I suggest a topic?

Yes, please do. Use the form at the bottom of the page to tell me which question is on your mind.

## Contact

- Contact form: https://www.hamed.de/en/blog/#kontakt
- Email: hamed@hamed.de
- Phone: +49 40 3556 7813